Is your AI content actually winning?
PostLab tracks your Instagram, YouTube and TikTok posts and tags each one AI-created or human-made — then shows you which side really wins on reach, engagement, retention and revenue.
Run your content like an experiment
Every post is a data point. Tag it AI, hybrid or human, log the tools you used, and PostLab does the head-to-head — with the real lift, per platform and per content type.
AI-vs-Human Lab
Head-to-head comparison of every KPI, with the real lift, confidence, and per-platform breakdowns.
Unified dashboard
All your channels and posts in one view — totals, trends and your AI content mix at a glance.
AI Content Studio
Generate hooks, scripts, titles and captions with Claude. Auto-tagged AI so the loop stays honest.
Content calendar
Plan and schedule posts across platforms and see your AI-vs-human mix in the pipeline.
Revenue tracking
Ad revenue, sponsorships and affiliates — with the AI-vs-human revenue lift, not just engagement.
Growth & audience
Follower trajectory, best-time-to-post and content-type insights per platform.
Three steps to your answer
Connect or log your posts
Auto-sync YouTube, or log Instagram & TikTok posts manually or by CSV import. Your whole catalogue, one place.
Tag AI or human
Mark each post AI-created, hybrid or human-made, and note the AI tools you used — Claude, Midjourney, ElevenLabs and more.
See what wins
PostLab runs the comparison and tells you, in plain language, which approach actually performs — and by how much.
Made with AI? Prove it pays.
Generate hooks, scripts, titles and captions with Claude right inside PostLab. Everything you make is auto-tagged as AI — so the moment it goes live, it flows straight into the comparison. Close the loop between creating with AI and knowing if it worked.
Try the Studio- Hooks, scripts, titles, captions, hashtags & thumbnail concepts
- Platform-native output for IG, YouTube & TikTok
- Auto-tagged AI so your analytics stay honest
- Turn any generation into a tracked post in one click
Start free. Upgrade when it pays off.
Track up to 2 channels and 150 posts free. Go Pro for unlimited everything at $19/mo.
Questions, answered
Which platforms does PostLab support?+
Instagram, YouTube and TikTok. YouTube auto-syncs public stats via the official API; Instagram and TikTok are logged manually or imported by CSV today, with official auto-sync on the roadmap.
How does the AI-vs-human comparison work?+
You tag each post AI-created, hybrid or human-made. PostLab splits your posts into cohorts and compares averages across views, engagement rate, retention, follows and revenue, then reports the lift and flags whether you have enough data to trust it.
Do I need to connect my accounts?+
No. You can start by logging posts manually or importing a CSV. YouTube connection is optional and only reads public stats — no password or posting access.
Is my data private?+
Yes. Your posts and metrics are yours alone, isolated to your account. We never sell or share your data.
Find out what actually works.
Stop guessing whether AI is helping. Start measuring it today — free.
Start free